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Konnected solutions
Unleash your marketing and communications potential with solutions tailored to you
Commercial marketing & communications review
What we do
It takes an independent view, with no internal bias or competing objectives and commissions to truly understand what you could get from your marketing and communications.
We’ll take the time to understand your business goals, your focus, growth plans, current resources, and budget. We’ll review your process for engaging with your targets and clients and identify efficiencies and improvements.
How we’ll do it
We will deep dive into understanding and auditing your current resources, technology, outputs and ROI to ensure they are being optimised to achieve your business goals and growth plans. You will receive a full review report (including competitor and market insight), an achievable action plan, and ROI reporting templates, to enable you going forward.
We’ll also ensure all marketing and sales contact with a client has a clear path to being captured and visible, providing a single client view, as well as automation of engagement flows.
Which gives you
- A clear sight of efficiencies
- A cut through of internal processes
- An independent view focused on your growth objectives
- A partner who can continue to provide support if and where required
Growth focused strategy & planning
What we do
With a clearly defined strategy, it’s easier to know who your customers are, reach them and develop the right products or services without wasted time and resources.
We’ll partner closely with you to understand your goals, target audience, and brand identity, unearthing untapped market opportunities and optimising customer engagement.
How we’ll do it
With our collaborative approach, we'll weave together data-driven insights and marketing expertise to deliver a creative, bespoke marketing plan that's tailored to your unique business needs. Ensuring every strategy we develop/implement is aligned with your vision. Where required we can provide templates and resource to help you deliver on that plan.
Which gives you
- A focused plan to improve your reputation, relationships and revenue
- A comprehensive marketing strategy that helps you stand out in a crowded marketplace
- Tangible results with improved ROI in the short and long term
Key projects
What we do
Driving projects to completion is one of our passions. From scoping to completion, we have worked on projects involving setting up account-based marketing, 'buyer' programmes, marketing technology, local and global thought leadership and large conferences, to name a few!
We will create a clear project plan wrapped around your vision and goals, your target audience and an omni channel communication approach. We’ll provide a fresh perspective to help expose gaps and uncover opportunities across all phases.
How we’ll do it
We’ll understand and advise on available resource for the project, set SMART goals, implement tactics to reach those goals and manage clear, relevant and timely communications to keep everyone on the same page. We can integrate with your existing team but retain an independence that allows us to drive your project to completion.
Which gives you
- Objective feedback and alternative insights
- Expert advice on strategy and stakeholder communication channels
- Resources focused on the right platforms and tactics
- Assured delivery and ROI
Customer voice and engagement
What we do
We will work closely with you to understand your regulatory and business communication needs, client and customer voice, map out processes and key stakeholders, create relevant message house(s), streamline processes and produce engaging communications that promote understanding, compliance, and clear call(s) to action.
Thoroughly thought out, joined up and consistent messaging to your corporate clients’ customers can elevate yours and your client's reputation.
How we’ll do it
We’ll map out existing investor or member communications, challenges, impacts and type. We’ll then identifying the right message and communication type and develop an improvement plan, provide templates and message houses to move your communications forward .
We’ll help you gain a clearer understanding of your customer(s) voice and build a better communication strategy. Supported with measurable guidelines and calendar(s) for internal and external content.
Which gives you
- A competitive advantage by ensuring consistency and clarity across various channels
- Savings with time and resources whist improving call(s) to actions
- Compelling and impactful messages that engage customers
- Increased trust across your audiences whilst driving business results
Stakeholder engagement: business change
What we do
Rebranding, mergers and acquisitions, new location launches, local or global operational changes, we have worked on them all. Bringing the market, your people, clients and prospects on the journey is key.
We can help you deliver impactful, clear and timely messaging, brand activity and relationship development opportunities. Change is inevitable but bringing internal and external stakeholders with you is an art.
How we’ll do it
Develop campaigns and actions to ensure your clients, key buyers, industry influencers, and employee advocates understand the ‘why’. We’ll enhance brand perception and increase engagement and loyalty through a program that feels transparent, impactful, and successful.
We map out those stakeholders, create stakeholder relevant message house(s), and produce engaging internal and external communications. We'll implement a smooth and considered campaign, mitigating risks, minimising negative impact, and delivering value to your internal and external stakeholders.
Which gives you
- Brand credibility and trust in your client and employee propositions
- Impactful messaging that resonates with your people, clients and their customers
- A clear path supporting your business and stakeholder satisfaction throughout business change
Improvement: mentoring & training
What we do
The markets are not stagnant so don’t let your team be. Whether it's’ individuals or a team of 40, we can create a bespoke package based on our modular mentoring and training programme. From marketing basics to upward managing in the Boardroom, we will inspire your people.
We work with you to really understand individual and team needs, focus and drive. We have a flexible modular training approach as we know individuals and teams have different needs. We can tailor training around your business vision and goals.
How we’ll do it
Our modules cover; 101 marketing, creative process, digital marketing, social media, strategy and planning, stakeholder engagement, ROI measurement and reporting, presence in the boardroom, constructive feedback. Whether one or a series of sessions, your talent will be recognised and provided with the space to grow as a professionals.
Which gives you
- Retention of top talent
- Improved team satisfaction scores
- External ideas, thinking and learning
- Increased team synergy and cohesion
- Efficiencies through upskilling your existing team
